NewsMatch enters 10th cycle at critical moment for community support of nonprofit news

INN’s NewsMatch program enters its tenth cycle tomorrow, Nov. 1, continuing to strengthen the sustainability of nonprofit news by helping outlets grow and diversify their sources of support.

Through NewsMatch, newsrooms leverage support from a network of local and national funders to spark community giving, building a base of donors who sustain fact-based reporting. Over the years, NewsMatch has leveraged $38 million in matching gifts to help drive $362 million in community support.

This year, 20 national and regional funders have pledged over $7.7 million to match donations for a record number of 422 participating organizations. This includes three new funders to date: the Golden Globe Foundation, the Carnegie Corporation of New York, and Press Forward. 

And NewsMatch is more than just a match: Participants gain access to essential training and tools to boost their fundraising capacity long-term. Support includes on-demand fundraising training, free wealth screenings, customizable design assets, templated email pitches, and on-air promotional copy in English and Spanish to reach more audiences.

“The animating idea of NewsMatch that has worked so well over the last decade is that it empowers nonprofit news organizations to attract investment from the communities they serve,” said Karen Rundlet, executive director and CEO of the Institute for Nonprofit News.